Peter has held a number of senior positions within the Pay to Play Leisure Industry most recently with Games Media, a Scientific Games Company, where he was Director of Business Development, prior to which he was Sales Director for Voodoo Games (a Games Media brand). Peter also spent 4 years at Barcrest Group, part of IGT UK, firstly as Sales Director for Vivid Gaming and then taking up the group role of Director of New Product Development. Peter’s career has developed across a broad range of customer relationship and product development roles. Peter is also actively involved in BACTA and is a former Chairman of the Midlands Region and is currently Vice Chairman of Division 4 (Manufacturers and Distributors).