Keith joined Danoptra Limited in September 2008 in the position of Non Executive Chairman. He is credited with turning around the fortunes of Moss Bros after his appointment with the retailer in 2001 and was involved with the development of Travelodge, where he remains Chairman. He is also Chairman of Tullet Prebon, software firm Alterian and Insurance brokers Heath Lambert and Deputy Chairman of the stockbrokers, Collins Stewart.

Keith brings a wealth of experience in the leisure and retail sectors to Danoptra and his appointment underscores the Board’s intent to take the business to another level.